(Atlanta, GA) January 6th, 2010 – Next3D, Inc. announced today a patent-pending technology for highly efficient encoding and decoding of stereoscopic 3D video content. The company’s Compound-Entropy Stereoscopic Encoder (CESE) greatly reduces the redundant information in the left and right-eye views of stereoscopic video. This process results in high-quality stereoscopic video that requires far less bandwidth to transmit than two independent eye-views.

Next3D’s universal decoder/player provides high-quality stereoscopic video when used on PCs, game consoles and dedicated video processors found in consumer electronics and television set top boxes. The encoder/player works with Next3D’s CESE format as well as the emerging Multi-View Coding standard (MVC), a version of MVC, which is enhanced by Compound-Entropy technology (MVC+CE), and a side-by-side format, which is enhanced by Compound-Entropy technology (SS+CE).

“After several years of development, testing, and refinement, our proprietary technology is proven ready for deployment,” said Steve Heyer, Chairman of Next3D.

“We look at it as the key that to unlock the emerging home 3D market for our partners and Next3DTV. CESE provides extremely fast delivery and playback of high-quality 3D content on nearly every platform.”

By working with the company’s proprietary stereoscopic format as well as other emerging and popular standards, the Next3D universal decoder/player offers the customer a unified solution for viewing stereoscopic video. Additionally, content transmitted in CESE forms of MVC or side-by-side formats can be viewed with any standard-compliant decoder, without the enhancement. When viewed with the Next3D decoder/player, CESE provides improved stereoscopic fidelity and a superior viewing experience.

Next3D technology will be demonstrated on the NVIDIA 3D Vision System at the 2010 Consumer Electronic Show, January 7-10. NVIDIA's widely-distributed 3D Vision technology brings immersive 3D gaming, movies, photographs, and Web browsing to personal computers. NVIDIA Booth, Las Vegas Convention Center, South Hall 4 #35912

(Atlanta, GA) January 5th, 2010 – Next3D and Turner Broadcasting System, Inc. (TBS, Inc.) have entered a collaborative partnership to deploy 3D technology for the production and delivery of three-dimensional content to the emerging home 3D audience.

Next3D has Stereoscopic 3D Full high definition encoding and player technology for nearly every platform: PCs, Mac, Xbox 360, PS3, Blu-ray disc and television set top boxes. Content encoded with Next3D’s enabling technology delivers full stereoscopic 3D in 1080P high-definition to the home over a broadband, cable or satellite TV connection. Next3D has demonstrated its proven technology to the videogame industry, Hollywood studios and broadcasters.

“We are uniquely positioned to provide turnkey or customizable solutions to our partners with proprietary stereo 3D encoding and playback technology that works flawlessly with off-the-shelf components already in the market and in millions of homes,” said Steve Heyer, Chairman of Next3D. “From movies to live sports to videogames, Next3D encoding delivers a stunning and immersive 3D HD experience to the living room.”

Next3D will be showcasing its technology on the NVIDIA 3D Vision System at the 2010 Consumer Electronic Show, January 7-10. NVIDIA's widely-distributed 3D Vision technology brings immersive 3D gaming, movies, photographs, and Web browsing to personal computers. NVIDIA Booth, Las Vegas Convention Center, South Hall 4 #35912.

About Turner Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. About Next3D Next3D, Inc. is a leader in stereoscopic 3D technology with more than 35 years of combined experience in media, content production, and stereoscopic delivery and display. Next3D’s technology delivers stereoscopic content to the home at the highest quality, over broadband, cable and satellite connections.

(Atlanta, GA) January 5th, 2010 – Former Coca-Cola and Turner Broadcasting executive Steven J. Heyer has been named chairman of Next3D, an Atlanta-based provider of tools, applications and services for professional and consumer stereoscopic 3D production and consumption.The company said Heyer was tapped to oversee the company’s 3D HD movie service.

“My plan is to focus on further aligning Next3D with content and strategic partners as the company moves from development to launch of the world's first 1080p 3D High Definition home distribution service,” Heyer said in a news release. "The market is poised for a rapid transformation to 3D in the home. Our technology is ready to work with content and distribution partners to drive that change and create new revenue opportunities for all the players in the value chain while delivering a stunning in-home experience for consumers.” Heyer is the former CEO of Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT).

Heyer left Atlanta-based The Coca-Cola Co. (NYSE: KO) in 2004, after serving as its president and chief operating officer since 2002. Coke recruited Heyer away from Atlanta-based Turner Broadcasting System Inc. in 2001.

"Until we created Next3D, there was simply no practical way for Hollywood to get its exploding library of 3D films into the home,” said Next3D co-founder D.J. Roller, in the release. “We've solved the technological challenges. Steve is an innovator who understands how to unlock the revenue stream for our partners as Next3D creates a brand and experience consumers will embrace."